Leadership in Focus

Bringing Out Your Best On Camera

Video can help you move your audience to action. But if you want them to act on your advice, your audience needs to feel an authentic connection with you.

This book teaches you how to:

Naturally convey your message on camera
Create engaging videos that inspire your audience
Find your comfort zone in front of the lens
Shape and clarify your message with post-production magic

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Helping leaders create impactful videos
Read early reviews of Leadership in Focus

“Leadership in Focus is a master class in the art of effectively communicating on camera—engaging, informative, and filled with teachable moments that illustrate what to do, what to avoid, and how to become a ‘suit with a soul.’ Since we live in a digital video world, it should be a must-read ...Read More

- Peter Liguori, CEO of Tribune Media

“Vern Oakley, a master of production in the world of corporate videos and an accomplished filmmaker in his own right, uses his prodigious skills to relate to a broad audience the key elements required to communicate a message in our YouTube-driven world. Oakley furnishes a simple yet complete guide ...Read More

- Todd Leavitt,
former chief operating officer of NBC Studios
and former president of the Television Academy

“Working in Hollywood I have the benefit of collaborating with actors who have many years of training. For those who can’t invest all that time, this book is a short cut to help you tap into a great performance by showing more of your authentic self. You may not win an Oscar but then again you might. ...Read More

– Peter Werner, Emmy
Director Guild and Oscar Award Winning Director

"It's easy to feel phony and powerless when the red light goes on. Vern Oakley’s book “Leadership in Focus” translates the art and science of authenticity and helps the reader understand how to maintain that connection when the camera starts to roll - a compelling, readable and actionable book." ...Read More

- Amy Cuddy,
Author, Presence; Associate Professor,
Harvard Business School

“No matter how experienced you are, facing a camera can be hard. Vern Oakley makes it easy. He reminds us that communication is about honesty and passion, advice that’s worth following even after the shoot is over.”

- Michael Bierut,
partner at Pentagram Design

“It’s one thing to understand the role of video in business communication. It’s another to know how to use video to solve actual business problems. Vern Oakley gets that. This book proves it.”

- Dana Rubin,
founder and director of The New York Speechwriter's Roundtable

Be yourself in front of the camera

A video that compels potential investors to take a stake in your company, encourages current employees to embrace new initiatives, and attracts prospective employees to your organization is a video that engages the viewer.

Leadership in Focus is a comprehensive, entertaining guide for leaders who realize that it’s not just what you say on camera that’s important, it’s how you say it. Whether you are a CEO, executive, manager, or budding entrepreneur making YouTube videos, this book will help you rally others around your message.

Take a sneak peak

When you order a copy of Leadership in Focus today,
you receive

The Video Strategy Assessment
Creative Brief Worksheet to help you plan your story, key message, tone, execution, post-production, and more.
On top of that, we’ll give you a FREE chapter to get you started.

(Simply order the book, then fill out the form on this page to get access to the bonus material.)

About the Author

Vern Oakley is the CEO and Creative Director of Tribe Pictures, a film production company established in 1986. Since then, Vern has directed numerous projects, many of which have won industry awards. As a filmmaker, he has helped several institutions and leaders tell engaging stories that appeal to and impact the people who matter most.

Leadership in Focus is the result of his commitment to the craft and mission to help businesses spread their message.