Sharing Your Story in Small Doses or Large

Video’s power to forge a personal connection with viewers can’t be overstated. The medium offers huge potential to break down the barriers between you and your tribe, especially if you’re in the top rungs of a large organization. When you can’t sit down to lunch with everyone and learn their name, you need to show them your human side in some other way.

Press Release: Leadership in Focus


Contact: Marissa Madill

856-489-8654 ext. 314

Leadership in Focus: Bringing Out Your Best on Camera

by Vern Oakley

Lights, Camera and, Most Importantly…ACTION!


We live in a visual society.

11 Tips for Leaders to Be Yourself On Camera

Video is one of the most effective tools for leaders today. It’s not simply a way to share the latest news; it’s a way to call people to action. But in order for employees and stakeholders to heed your call, they first need to connect with you. So, how do you put your best face forward? (Hint: it’s all about being yourself.

Using a Roundtable Discussion to Deliver a Dynamic Message

It’s essential for leaders to connect with employees in their videos. That’s because every video can be a powerful tool. Employees look to leaders to set the culture of a company. A leader needs to be authentic, relatable, and strong, whether they’re in a boardroom with just a handful of people or appearing on a video for thousands of employees.

8 Leadership Lessons From Running a Global Organization

One of the most popular Super Bowl commercials of all time ran back in 2000. Created for the technology company EDS – now a part of Hewlett Packard Enterprise – it featured grizzled cowboys on the range, talking in a casual, off-the-cuff style about what it’s like to drive a herd of felines across the open plains.

Your Company Are Humans

I recently read an article by a British consultant discussing his work with corporate clients. I was once again struck by the British English use of the plural when referring to collective nouns, in this case large companies. So, for instance, while in American English collective nouns are almost always singular (“Proctor & Gamble is a master of innovation," or "The government has failed in its effort.