Video’s power to forge a personal connection with viewers can’t be overstated. The medium offers huge potential to break down the barriers between you and your tribe, especially if you’re in the top rungs of a large organization. When you can’t sit down to lunch with everyone and learn their name, you need to show them your human side in some other way.
Video’s growing popularity puts major pressure on leaders to get in front of the camera. Kudos if you’re already communicating through film. You’re ahead of many of your competitors who are still holding back.
But don’t worry if you haven’t joined the movement yet.
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Contact: Marissa Madill
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Leadership in Focus: Bringing Out Your Best on Camera
by Vern Oakley
Lights, Camera and, Most Importantly…ACTION!
THE GO-TO GUIDE FOR SUCCESSFULLY INSPIRING YOUR ‘TRIBE’ AND RALLYING OTHERS AROUND YOUR MESSAGE
We live in a visual society.
Accenture's CEO for North America, Julie Sweet, made a bold move when she took over the reigns. "When I became CEO about 18 months ago, I banned the memo," Sweet told CNBC. "I said, 'I'm going to use webcast. I'm going to use video.'" She called it one of the best decisions she's ever made.
Video is one of the most effective tools for leaders today. It’s not simply a way to share the latest news; it’s a way to call people to action. But in order for employees and stakeholders to heed your call, they first need to connect with you. So, how do you put your best face forward? (Hint: it’s all about being yourself.
It’s essential for leaders to connect with employees in their videos. That’s because every video can be a powerful tool. Employees look to leaders to set the culture of a company. A leader needs to be authentic, relatable, and strong, whether they’re in a boardroom with just a handful of people or appearing on a video for thousands of employees.
One of the most popular Super Bowl commercials of all time ran back in 2000. Created for the technology company EDS – now a part of Hewlett Packard Enterprise – it featured grizzled cowboys on the range, talking in a casual, off-the-cuff style about what it’s like to drive a herd of felines across the open plains.
I recently read an article by a British consultant discussing his work with corporate clients. I was once again struck by the British English use of the plural when referring to collective nouns, in this case large companies. So, for instance, while in American English collective nouns are almost always singular (“Proctor & Gamble is a master of innovation," or "The government has failed in its effort.